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Article
Publication date: 26 October 2021

Munazza Mahmood, Syeda Hina Batool, Muhammad Rafiq and Muhammad Safdar

The present study aims to examine the current digital information literacy (DIL) skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a purposive…

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Abstract

Purpose

The present study aims to examine the current digital information literacy (DIL) skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a purposive sampling of women, aged between 20–50 years who were buying products online, not from the traditional retail stores. Out of 309 received questionnaires, 269 responses were useable and were utilized for data analysis. Descriptive and inferential statistics were used to deduce inferences.

Design/methodology/approach

Quantitative research approach was employed for this study, and a survey was conducted to collect the data from the study's respondents. For data analysis, descriptive and inferential statistics were used.

Findings

Results revealed that the digital information literacy skills of women were good to a moderate level. However, they were not confident in applying advanced searching options. In accordance with what was hypothesized in a directional hypothesis, DIL was found to be a strong predictor of online shopping behavior of women, consequently highlighting the importance of such competencies in modern life. Other findings illustrate that participating women rarely engaged in online shopping and felt hesitation in using credit/debit card for online transactions.

Research limitations/implications

These observations highlight the important role of information professionals in creating digital literacy among different population groups, specifically women, by planning digital information instruction through courses, workshops and trainings. This could eventually be possible with the dynamic role of librarians or information professionals in the society.

Originality/value

The present study adopts the unique approach of measuring online shopping behavior of female shoppers in connection with their digital information literacy skills.

Article
Publication date: 11 September 2017

Fadila Grine and Munazza Saeed

The purpose of this research is to analyze the motivation behind the hijab behavior in a multicultural environment of Malaysia; it is a religious obligation or fashion behavior…

1966

Abstract

Purpose

The purpose of this research is to analyze the motivation behind the hijab behavior in a multicultural environment of Malaysia; it is a religious obligation or fashion behavior. In an analytic thinking of motivation in influencing women in wearing a hijab, learning from the social environment on religious obligation and fashion in hijab has been discussed.

Design/methodology/approach

Quantitative analysis has been conducted for 100 hijab-wearing female students in the University of Malaya.

Findings

The findings were tabulated and the outcomes proved that most of the women took the hijab as a religious obligation instead of fashion motivation. Muslim women are still taking on the religious obligation in styling up the hijab. Modification in the hijab can be accepted in Malaysia, but the substantial design to wear the hijab is an obligation.

Originality/value

This study exclusively discusses the hijab as fashion and religious obligation within the context of Malaysia.

Details

Journal of Islamic Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 14 May 2018

Muhammad Rafiq, Kanwal Ameen and Munazza Jabeen

The purpose of this study is to identify barriers that are hindering digitization initiatives in university libraries of Pakistan.

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Abstract

Purpose

The purpose of this study is to identify barriers that are hindering digitization initiatives in university libraries of Pakistan.

Design/methodology/approach

The study opted a mixed-methods research design based on quantitative (QUAN) and qualitative (QUAL) strands by using a survey research method. The subjects of the study were central libraries of the universities (both public and private sector) of Pakistan. A self-administered structured questionnaire was used for QUAN data collection in the QUAN strand. In the QUAL phase, in-depth interviews of purposely selected 25 library experts from different parts of the country were conducted.

Findings

Meta-inferences were drawn from the findings of both QUAN and QUAL strands. Both of the research designs provided the requisite data to answer research questions of the study. The finding revealed the barriers which were hindering the digitization activities in university libraries of Pakistan.

Originality/value

The findings of the study are helpful for funding bodies, university libraries and university administration. The findings are also helpful for other developing countries with similar economic and/or social landscapes.

Details

The Electronic Library, vol. 36 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 7 August 2021

Munazza Afreen, Fazlul Haq and Zarka Mukhtar

Floods are considered as one of the most lethal natural disasters having the potential to cause havoc to entire communities. Pakistan is the land of wide topographic and climatic…

Abstract

Purpose

Floods are considered as one of the most lethal natural disasters having the potential to cause havoc to entire communities. Pakistan is the land of wide topographic and climatic variations which make it vulnerable to floods. The purpose of this paper is to identify flood susceptible zones in the Panjkora Basin using frequency ratio model.

Design/methodology/approach

A total of seven parameters or flood conditioning factors were considered, and weights were assigned according to the frequency ratio technique. For the preparation of layers, satellite imageries and digital elevation model data were used. Frequency ratio was calculated using correlation between these parameters and flood. Flood susceptibility index map was divided into five zones through quantile method in ArcMap.

Findings

Findings of the study reveal that near half of the area (43%) is located in the very high susceptible zone, while only 20% area is classified as low to very low susceptible.

Originality/value

This paper is entirely based on original research. The approach used in this study has not been applied to the study area before.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 13 no. 5
Type: Research Article
ISSN: 1759-5908

Keywords

Article
Publication date: 1 March 2024

Munazza Jabeen, Sanila Aslam, Muhammad Zareef and Farzana Zaman

In the digital age, public libraries are facing numerous challenges, and the Balochistan public libraries are no exception. This study aimed to identify current digital trends…

Abstract

Purpose

In the digital age, public libraries are facing numerous challenges, and the Balochistan public libraries are no exception. This study aimed to identify current digital trends adopted by the public libraries in Balochistan and to find out about challenges and potential solutions regarding digital trends from library users.

Design/methodology/approach

A quantitative study was carried out and data were collected through the survey method, employing a structured questionnaire. The target population consisted of 17,953 users of 17 public libraries in Balochistan. A sample of 510 users both male and female was selected by using random sampling technique from the target population.

Findings

The analysis revealed that patrons of public libraries are dissatisfied with the services offered, as they now require access to new digital trends such as fast Internet, download facilities, unlimited content on numerous resources, Wi-Fi, online reference services, universal accessibility and user-friendly interfaces. Unfortunately, public libraries in Balochistan are still lagging in terms of development. The study recommended that public libraries in Balochistan should develop and implement digital services, increase access to digital resources, hire professional librarians, professional development and collaborate with other libraries.

Originality/value

The study’s findings can assist in improving public library services and granting patrons access to current information and resources in Balochisthan and other developing countries. This study’s originality stems from its use of a quantitative survey approach to gather data from 17 public libraries in Balochisthan and provide a comprehensive view of the digital challenges they face. The study’s focus on digital tendencies is relevant in today’s world, where technology is rapidly changing the way, we access and consume information.

Details

Library Management, vol. 45 no. 3/4
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 7 February 2018

Misbah Jabeen, Yuan Qinjian, Munazza Jabeen and Zhang Yihan

The purpose of this paper is to explore the professional opinion of LIS with reference to open source software (OSS) adoption, status, problems and future measures in research and…

Abstract

Purpose

The purpose of this paper is to explore the professional opinion of LIS with reference to open source software (OSS) adoption, status, problems and future measures in research and academic libraries of Beijing, China.

Design/methodology/approach

Data were collected using a structured questionnaire, and semi-structured in-depth interviews were conducted among 20 academic and 20 research libraries in Beijing, China. The convenient sampling technique was used to collect data. The data collected were interpreted using descriptive statistics and independent t-test.

Findings

The results reveal that Chinese research and academics libraries depend mostly upon commercial software and place a great deal of trust on locally produced free software. This situation may be caused due to the lack of professional knowledge in OSS and lack of appropriate technical expertise. Although there were a sufficient number of librarians who have shown interest in OSS, they did not enthusiastically agree to implement it in their libraries. Furthermore, the interviews highlighted the professionals’ opinion that most librarians are reluctant to adopt OSS due to the risk factor, lack of professional expertise, insufficient interest of the Chinese Government and lack of professional training.

Originality/value

The findings are useful for the Chinese LIS community, software developers, technology administrators and library administrators. In particular, it is beneficial for research and academic libraries of China to adapt OSS for library management and provide better library services and sources to their library users.

Details

Global Knowledge, Memory and Communication, vol. 67 no. 3
Type: Research Article
ISSN: 0024-2535

Keywords

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